Retail Design / Problem Solving / Product & Service Innovations / Interior Design / Experiential / Branding
In the retail industry, there is an enormous occurrence of single-use plastic packaging filling up landfills and contributing to global warming. Eliza Baker Cosmetics Zero Waste booth rethinks, reinvents and challenges the way John Lewis consumers buy cosmetics. It does so in a sustainable, functional, fashionable and desirable manner. The product offers customers the opportunity of buying high-quality containers for filling and refilling with cosmetics. We extend the packaging life-cycle and reduce plastic in landfills. Eliza Baker Cosmetics tackles the throwaway society we live in and tries to address this big problem on a mass market scale.
